Evolution of the Internet over several past decades into a global interconnected web has changed entirely the technology landscape, social circumstances and market conditions. The overall effect is acceleration, amplification and automation. New companies emerged, growing so big and fast that they now dominate certain global markets. All this would be difficult to imagine without a global infrastructure fabric containing millions of servers in strategically placed data centers and serving billions of customers daily. Established corporations have been late in transforming their IT infrastructure in a similar fashion, which is the simplest explanation as to why cloud computing is making major inroads into markets today.